Sterling Properties has announced the addition of Flawless Paws to the expanding retail roster at The Shoppes at Sterling Parc, an 18,000 square-foot retail center in the heart of nearly 500 high-end residential units in Middletown, N.Y.

Offering one of the most complete pet grooming experiences in the Hudson Valley, Flawless Paws has opened a new 1,250 square-foot modern location at The Shoppes at Sterling Parc that’s perfectly suited to allow for further expansion of the company’s clientele.   Formed in 2001, Flawless Paws grooms all breeds and sizes of dogs and cats using only the finest and safest all natural products.   All pets are bathed with high end “Prima” bathing systems, which oxidize a mixture of shampoo and water resulting in a seriously deep clean coat and healthier skin. The company also sells a small selection of home grooming supplies and products, as well as popular “Pet Odor Exterminator” candles and sprays.

“Our original shop was located in the lower level of my home,” says owner and founder Shay Roda, who possesses more than a decade of experience in pet grooming.  “It was the perfect situation for me to get on my feet and gain a loyal following.  However, we outgrew that location and strict regulations for residential-based companies were limiting the growth of my company. Parking was also getting tough with a residential driveway and a growing number of daily customers.”

The Shoppes at Sterling Parc was the perfect retail center to support the growth of Flawless Paws with customized suites that meet specific business needs.   In addition to providing a state-of-the-art retail center to call home, the new site allowed Flawless Paws to create a salon that further broadens its scope of unique services by incorporating facilities dedicated to “special needs” pets, such as rescued dogs and senior pets with compromised health.  Continue reading

Orange County Residential and Lifestyle Community Coming to Life in the City of Middletown, N.Y.

MIDDLETOWN, N.Y. – The creation of a premium new residential and lifestyle center in the heart of Orange County, N.Y. is well underway as two signature new rental communities in the City of Middletown realize their potential as a one-of-a-kind destination for luxury living, shopping, dining and more.

The first building at The Shoppes at Sterling Parc — a prime retail center located in the heart of nearly 500 high-end residential units — is now fully leased, bringing a mix of nationally recognized brands, independent boutiques, restaurants and local service providers to the fast-growing neighborhoods of Sterling Parc and Southgate Middletown.  Among the eclectic mix of retailer now open are Envy Nails, State Farm Insurance, Natura Smoothies & Café, Katmarie Salon and KM Designs flower shop.

Adding to the buzz of this brand new retail and residential “village” has been the arrival of many of the first residents at Southgate Middletown, a new 306-home rental community being developed by Sterling Properties adjacent to The Shoppes at Sterling Parc.  The new renters join the hundreds already living at Sterling Parc, firmly establishing an incredibly lively and active neighborhood environment.

“The overall community has been designed as a suburban ‘lifestyle center.’ combining upscale apartment homes with a comprehensive retail component.” says Nick Hollenbeck, Director of Sales and Marketing for Sterling Properties.  “We wanted to create a cohesive destination where people can eat at a quaint restaurant or café, shop in boutique and find many modern conveniences.  Once our residents return home, there’s no need for an automobile because everything is close at hand.”

A select number of retail suites are still available in the second commercial building at The Shoppes at Sterling Parc.   The boutique spaces, which are ready for occupancy, range from 1,200 to 2,400 square feet.

New retailers will become part of the excitement at Southgate Middletown which is has quickly proven to satisfy the healthy appetite for new luxury apartment residences in a downtown-style setting.  In fact, four of the first five rental buildings at the community are fully leased just a few short months after opening to the public. Continue reading

New Construction Retail Spaces Now Available at The Shoppes at Sterling Parc in Middletown, N.Y.

1457467208_sterlingMIDDLETOWN, N.Y. – The Shoppes at Sterling Parc, a prime 18,000 square-foot retail center located in the heart of nearly 500 high-end residential units in the Orange County, N.Y. town of Middletown, has less than ten street-front retail spaces remaining available.

Situated within the 192-home Sterling Parc apartment community and adjacent to the brand new 306-unit Southgate Middletown rental neighborhood, the suites range from 1,000 square-feet to 2,400 square feet and can be built-to-suit to fill the specific needs of nationally recognized brands, independent boutiques, restaurants or local service providers.  Retail spaces can also be combined for larger uses.

New retail operations will join an established tenant base that includes Envy Nails, State Farm Insurance and Natura Smoothies & Café. Continue reading